Title: Brazilian motorcycle clothing company starts selling in Dubai
Sourced From: advwisdom.com/a/brazilian-motorcycle-clothing-company-starts-selling-in-dubai-2/
Published Date: Tue, 31 Aug 2021 06:20:40 +0000
( MENAFN – Brazil-Arab News Agency (ANBA)
São Paulo – The Brazilian company Circuit, one of the most famous accessories for on- and off-road motorcycles and bicycles, starts exporting to the Arab market in collaboration with the trading company International Business Group (IBG Trade), which operates in the distribution of products from Brazil to the United Arab Emirates and is headquartered in Dubai. Celebrating its 37th anniversary, the best-selling products for the company are dozens of glove models and a family of handles.
ANBA spoke to Davi Sierra, Managing Partner of IBG Trade, and Peter Kermanar, Director of Circuit. Circuit’s administrative finance manager Maria Breda watched the video call. Pictured above, Breda and Kermanar with Circuit products.
Racing clothing and accessories
Circuit’s main market is Brazil and its products are sold in over 40 countries. In Europe, Italy, France and Poland are the main destinations, in South America Argentina and Bolivia are also prominent customers. Now Kermanar is optimistic about the launch in the Arab market. “We are convinced that the Middle East and North Africa (MENA) will be our third largest market in the next two years,” he said.
In addition to safety and drivability, the brand attaches great importance to modern design and product quality. Other products sold by Circuit include motorcycle clothing, cases with USB ports and combination locks.
For Dubai, it is initially planned to purchase products from the subsidiary in Italy for the next two months and to have stocks in the emirate by the beginning of next year to supply the entire MENA region. Christiane Williams, trading partner and commercial director of IBG, contacts dealers in Dubai, where she lives. In addition to local agents, Circuit is also building up e-commerce for the UAE. Another country of great interest to the company is Saudi Arabia.
Before entering the region, Circuit and IBG Trade conducted a market analysis, researched industry competition and online stores, and verified that the products were compatible with the motorcycles used in the UAE.
Now IBG Trade is becoming a “general trade”, which means it has a license to export any product. Until March of this year, the company was only able to sell groceries. IBG is located in the Dubai South Free Trade Zone. According to Sierra, the partnership with Circuit has evolved over the past year.
Kermanar said Circuit is always looking for partners to internationalize the brand and he knows the Arab region has potential. Still, he had no knowledge of the area, and Sierra was very confident of how the operation could get there. “We have the same mindset about minimizing risk, selling small and being down to earth,” said Sierra and Kermanar. Sierra also stated that Circuit provides extensive marketing, product promotion and commercial strategy support to help them reach desired audiences.
The businessmen said they have already found a major distributor in Dubai and meetings are expected to take place this week. For Kermanar, the difference between Circuit’s products is in quality, which is well above Chinese products sold in the region, in addition to being competitively priced, ”said Sierra. They expect Dubai to become a distribution hub for the region.
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Translated by Elúsio Brasileiro
The company to be sold after the Brazilian motorcycle clothing company in Dubai first appeared at the Agência de Notícias Brasil-Árabe.
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